British music’s home away from home

The British Music Embassy champions the best and brightest new music from the UK, helping emerging British and Northern Irish artists reach international audiences at a key moment in their development.

Since the first BME event in 2008, more than 770 artists have played across BME stages internationally, including UK music icons, award-winners and chart-toppers like Olivia Dean, Sam Fender, Little Simz, and Wolf Alice.

BME is the official UK musical presence at SXSW Austin, Example International Festival, Example International Conference and more, and is put together by the UK’s world-class music industry, British media & production partners, and the UK Government.